2024
In Bloom AR
'IN BLOOM' reimagines the arrival of spring at The Ministry members' club through a timeless floral theme, reinterpreted with a modern twist. The heart of the concept is a metallic chrome garden that breathes new life into the traditional notion of spring, while adding a futuristic edge. A series of augmented reality posters for The Ministry co-working space accessed through instagram.
Static posters: Sabrina Brouwers
AR posters: Olivia Ema
Tools
Spark AR
C4D
Photoshop
Memeber scans the ineractive AR poster for a warm suprise.
The project’s highlights was the development of a custom instagram AR filter, where the metallic flowers come to life through animated interactions when scanned with a phone. By incorporating augmented reality, we invited viewers to engage with the design in a fun, immersive way, encouraging them to share their experiences and amplify brand awareness.
Chrome garden
We observed that members were engaging with the filter even without the interactive poster, which limited their access to the full experience. To address this, we developed an AR garden that allows them to interact freely without needing to scan the posters.