2023
KAI 3D logo and room build
For the debut of KAI Collective's new monograph, this project transforms the brand’s new logo reveal into an immersive digital experience
through a surreal 3D room
build launched on Instagram.
At the heart of the project is the transformation of the 2D monograph into a sculpted 3D logo. This 3D logo serves as the focal point within the room, highlighting the monograph's debut in a visually striking and bold way marking a significant evolution for the fashion brand.
KAI Collective Instagram
Tools
C4D
After effects
Screenshot from our deck
Art direction + planningWe drew inspiration from KAI’s existing color palette, blending hues to reflect the brand’s essence while experimenting with prototypes to determine the most impactful combinations for the surreal room builds.
3D Room build iterations
The room’s aesthetic captures KAI’s bold identity, drawing inspiration from their real studio space to craft an environment that is reflective of the brand’s essence. We experimented with a variety of room designs, from natural and organic styles to more eccentric and whimsical concepts, ensuring the final build seamlessly blended innovation with KAI’s distinctive character.
The KAI studio base turned 3D - screenshot from slide deckEnsuring the colors harmonised seamlessly within the 3D environment, enhancing the overall visual experience.
Monograph 3D sculpting
Final output for the instagram debutThis logo reveal not only celebrates the monograph but also sets the stage for KAI Collective’s evolution.